Cleaning estimate template: what to include, with a filled-in example
A cleaning estimate or quote that customers can compare and accept: the sections, a filled-in example for a regular home clean, and how to turn it into a booking.
By Primemgr TeamHow we research and check this

A cleaning estimate should state what will be cleaned, how often, the price per visit, anything extra, what is not included, and how to accept. Customers compare cleaning quotes line by line, so the one that is easiest to understand often wins even when it is not the cheapest.
Many cleaners call it an estimate but give a fixed price. If you are committing to the price, call it a quote; if the price may change once you see the home, keep it an estimate and say why. Quote vs estimate explains the difference.
The sections
Section | What to write |
|---|---|
Your details | Business name, registration or tax number, phone, email |
Customer and property | Name, address, bedrooms and bathrooms, floor type, pets |
Service and frequency | Regular clean, deep clean or end-of-lease; weekly, fortnightly or monthly |
What is included | Room by room, or a link to your checklist |
Optional extras | Each priced separately: oven, fridge, interior windows |
Exclusions | What you will not do: outside windows above the ground floor, mould remediation |
Price | First clean, then the price per regular visit, and tax |
Terms | Cancellation notice, lockout fee, payment terms, how long the price stands |
How to accept | A signature, a reply or an online link |
A filled-in example
Line | Detail | Price |
|---|---|---|
First clean | 3 bed, 2 bath, 4.5 hours, one cleaner | $225.00 |
Regular clean | Fortnightly, from the second visit, about 3 hours | $150.00 per visit |
Optional: inside oven | Added to any visit on request | $45.00 |
Optional: interior windows | Ground and first floor, inside only | $60.00 |
Not included | Outside windows, carpets steam cleaning, laundry |
Terms: 48 hours’ notice to cancel or move a visit; a lockout fee of $50 if we cannot get in at the booked time; payment due on the day of each visit by bank transfer; prices hold for 30 days from the date of this estimate. The figures are an example, not a recommendation. Work out your own in how to price cleaning services, or with the house cleaning price calculator.
Before you send it
- See the home, or get photos of every room, before fixing a price.
- Ask about pets, parking and access.
- Agree what "clean" means for the customer’s worst room.
- Send it the same day as the visit or call.
- Follow it up after two or three days.
From estimate to booking in Primemgr
In Primemgr the estimate is a quote built from your price list, with the extras as optional lines the customer can tick. The customer accepts it on a phone; the first clean becomes a job and the regular visits become a service agreement that books each clean on its own. The free quote generator makes a one-off quote without an account if you only need a document.
Official guidance
- Janitors and building cleaners (U.S. Bureau of Labor Statistics)
- Health and safety made simple (HSE (UK))